CPM & eCPM Calculator
Calculate CPM, eCPM, advertising revenue and impressions for digital advertising campaigns and publisher inventory.
Advertising Measurement Calculator
Choose what you want to calculate and enter the available advertising metrics.
Calculation Result
CPM & eCPM Formulas
CPM and eCPM are commonly used metrics in digital advertising to measure advertising value and revenue efficiency.
eCPM = (Advertising Revenue ÷ Impressions) × 1,000
Revenue = (CPM × Impressions) ÷ 1,000
Example Calculation
Suppose a publisher generates $500 in advertising revenue from 100,000 impressions.
eCPM = $5.00
This means the publisher generated an effective revenue of $5 for every 1,000 impressions.
CPM & eCPM Calculator for Digital Advertising
CPM and eCPM are important measurement metrics used by advertisers, publishers and AdOps professionals to evaluate digital advertising performance. This PubsRate calculator makes it easy to calculate advertising revenue, CPM and eCPM using impressions and revenue data.
What is CPM?
CPM stands for Cost Per Mille, where "mille" means one thousand. CPM represents the cost associated with delivering 1,000 advertising impressions. Advertisers commonly use CPM when evaluating the cost of advertising inventory.
What is eCPM?
eCPM stands for Effective Cost Per Mille. It is commonly used to normalize advertising revenue against impressions and determine how much revenue is generated per 1,000 impressions.
CPM vs eCPM
CPM generally describes the cost of advertising inventory from the advertiser's perspective, while eCPM can be used to measure effective revenue or monetization performance from the publisher's perspective.
Why CPM and eCPM Matter to Publishers
- Compare advertising performance across demand sources.
- Understand revenue generated from impressions.
- Compare different ad formats.
- Analyze publisher monetization performance.
- Evaluate changes in advertising demand.
Who Can Use This Calculator?
The PubsRate CPM & eCPM Calculator is designed for publishers, AdOps professionals, advertising operations teams, developers, media companies and advertisers working with digital advertising inventory.