Explore how advertising evolved from traditional media to programmatic, connected TV and digital out-of-home advertising across the modern media ecosystem.
Advertising has transformed from traditional mass media into highly automated, data-driven digital marketplaces.
Newspapers and magazines.
Broadcast advertising.
Mass-market video.
Digital display.
Real-time auctions.
Demand competition.
Streaming TV.
Digital physical media.
The industry moved from manually purchased advertising placements toward automated, data-driven media buying.
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Multiple technologies work together to connect advertisers with publishers in milliseconds.
A simplified view of what can happen when a user opens a page containing programmatic inventory.
Learn about the major technologies that make digital advertising and publisher monetization possible.
Technology used by advertisers and agencies to purchase digital advertising inventory and manage media buying across multiple sources.
Coming SoonTechnology that helps publishers and media owners manage, optimize and sell their advertising inventory to buyers.
Learn More →Solutions that allow publishers and apps to bring multiple demand sources into competition to improve fill opportunities and monetization.
Learn More →Advertising campaigns define how inventory, audiences, targeting, pricing and delivery are managed to achieve advertiser objectives.
Learn More →Advertising is no longer limited to websites, apps and television. Digital screens are bringing programmable advertising into physical locations.
Digital displays and video screens inside shopping centres.
Large-format digital displays and passenger-facing advertising screens.
Digital advertising across stations, platforms and transit environments.
Digital displays used inside stores and shopping environments.
Digital screens placed in commercial buildings and workplaces.
Large outdoor digital displays used for high-impact advertising.
Digital screens across buses, stations and transportation environments.
Commercial screens used to communicate content and advertising.
Digital screens have transformed traditional outdoor advertising into a flexible and increasingly data-driven advertising channel.
Programmatic technology can connect advertisers with digital screen inventory across physical locations.
Television is becoming increasingly digital, measurable and programmatic through streaming platforms, connected devices and server-side ad insertion.
Advertising delivered through internet-connected televisions and streaming devices.
Coming SoonTechnology that enables advertisements to be dynamically inserted into video content.
Learn More →Learn how publishers and media owners can manage inventory and optimize advertising revenue.
Explore methods publishers use to improve demand competition and advertising revenue.
Learn More →Learn how inventory, demand, pricing and fill rate influence advertising revenue.
Learn More →The numbers publishers, advertisers and media owners use to evaluate advertising performance.
Cost or revenue per thousand impressions.
Effective earnings per thousand impressions.
Percentage of impressions resulting in clicks.
Measures whether an advertisement was viewable.
Explore important standards used throughout digital advertising and programmatic ecosystems.
Practical tools for publishers, advertisers and AdTech professionals.
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Discover programmatic advertising, DOOH, CTV, publisher monetization, AdTech standards and practical advertising tools on PubsRate.
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