AdTech Tools & Calculators
Free tools and calculators designed for publishers, advertisers, AdTech professionals and digital media businesses.
💰 Revenue & Advertising Calculators
Calculate key advertising and publisher monetization metrics.
Fill Rate Calculator
Calculate the percentage of ad requests that resulted in an ad impression.
Use Calculator →Viewability Calculator
Calculate the percentage of measured impressions that were viewable.
Use Calculator →⚡ Programmatic & AdTech Tools
Tools designed around common publisher and programmatic advertising workflows.
Header Bidding Revenue Estimator
Estimate potential revenue based on impressions, bids and win rates.
Use Calculator →Ad Impression Calculator
Estimate potential ad impressions from page views and ads per page.
Use Calculator →Header Bidding Timeout Calculator
Understand how auction timeout settings affect header bidding.
Use Calculator →Publisher Revenue Comparison
Compare revenue, impressions, eCPM and fill rate across demand sources.
Use Calculator →🏢 Publisher Tools
Practical tools for publishers and digital media businesses.
SSP Recommendation Tool
Find suitable SSPs based on your inventory, supported request types, CPM, SSP fees and monetization requirements.
Use tool →Ad Unit Naming Generator
Generate consistent ad unit names for websites and applications.
Use tool →SupplyChain Object Checker
Inspect SupplyChain information used in programmatic advertising.
Use tool →About PubsRate Tools
PubsRate Tools provides free calculators, utilities and educational resources for publishers, advertisers and AdTech professionals.
These tools are intended for informational and estimation purposes. Actual advertising performance and revenue may vary depending on demand sources, geography, inventory, auction dynamics, fees, viewability and other factors.