🎯

CTR Calculator

Calculate Click-Through Rate (CTR) using the number of clicks and ad impressions.

Calculate Your CTR

Clicks Enter the total number of clicks.

Ad Impressions Enter the total number of ad impressions.

Please enter valid values. Clicks cannot be greater than impressions.

Your Estimated CTR

0.00%

CTR stands for Click-Through Rate. It measures the percentage of impressions that resulted in a click.

CTR is commonly used by advertisers and publishers to understand how effectively an advertisement encourages users to interact with it.

CTR = (Clicks ÷ Impressions) × 100

Suppose an advertisement receives:

Clicks: 5,000
Impressions: 100,000

CTR = (5,000 ÷ 100,000) × 100
CTR = 5%

CTR can help advertisers evaluate how effectively an advertisement generates user interaction.

Publishers can also use CTR as one of several performance indicators when analyzing advertising inventory and user engagement.

CTR can vary significantly depending on the advertising format, placement, audience, device, industry and campaign objective.