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CPM Calculator

Calculate Cost Per Thousand (CPM) using advertising revenue and the number of ad impressions.

Calculate Your CPM

Advertising Revenue Enter the total revenue generated from advertising.

₹

Ad Impressions Enter the total number of ad impressions.

Please enter valid revenue and impression values.

Your Estimated CPM

₹0.00

What is CPM?

CPM stands for Cost Per Thousand impressions. It is a commonly used advertising metric that represents the cost or revenue associated with one thousand ad impressions.

CPM is commonly used by advertisers, publishers, agencies and advertising platforms to evaluate and compare advertising performance.

CPM Formula

CPM = (Advertising Revenue ÷ Ad Impressions) × 1,000

CPM Calculation Example

Suppose a publisher generates:

Advertising Revenue: ₹10,000
Ad Impressions: 500,000

CPM = (₹10,000 ÷ 500,000) × 1,000
CPM = ₹20

Why is CPM Important?

CPM helps publishers understand the revenue generated for every thousand impressions and allows them to compare advertising performance across different demand sources, campaigns and inventory types.

Advertisers can also use CPM to evaluate the cost of reaching audiences across different advertising channels and campaigns.