RPM Calculator
Calculate revenue per 1,000 page views using your estimated revenue and page views.
Calculate Your RPM
What is RPM?
RPM stands for Revenue Per Mille, where "mille" means one thousand.
In digital publishing, RPM is commonly used to estimate how much revenue a publisher generates for every 1,000 page views.
RPM Formula
RPM Calculation Example
Revenue: $500
Page Views: 100,000
RPM = ($500 ÷ 100,000) × 1,000
RPM = $5.00
RPM vs eCPM
RPM and eCPM are related advertising metrics, but they are not always calculated from the same underlying unit.
| Metric | Common Basis | What It Helps Measure |
|---|---|---|
| RPM | 1,000 page views | Revenue generated per 1,000 page views |
| eCPM | 1,000 ad impressions | Effective revenue per 1,000 ad impressions |
Why is RPM Important for Publishers?
RPM gives publishers a simple way to evaluate how effectively their traffic is being monetized.
Publishers can compare RPM across different periods, websites, content categories, devices, geographies and monetization strategies.
A higher RPM generally means that more revenue is being generated for the same amount of traffic, although RPM should always be evaluated alongside other business and advertising metrics.