Ad Revenue Calculator
Estimate advertising revenue using your ad impressions and eCPM.
Calculate Estimated Ad Revenue
Enter the number of ad impressions.
Enter your effective cost per thousand impressions.
Please enter valid values greater than zero.
Estimated Revenue
$0.00
Daily Revenue
$0.00
Monthly Estimate
$0.00
How Ad Revenue Is Calculated
A simple way to estimate advertising revenue is to multiply the number of impressions by the eCPM and divide the result by 1,000.
Estimated Revenue =
(Impressions ÷ 1,000) × eCPM
Ad Revenue Calculation Example
Suppose a publisher generates:
Ad Impressions: 1,000,000
eCPM: $2.50
Revenue = (1,000,000 ÷ 1,000) × $2.50
Estimated Revenue = $2,500
Ad Impressions: 1,000,000
eCPM: $2.50
Revenue = (1,000,000 ÷ 1,000) × $2.50
Estimated Revenue = $2,500
Important Note
This calculator provides an estimate based on impressions and eCPM. Actual publisher revenue can vary depending on demand sources, geography, device type, ad format, viewability, fill rate, auction dynamics, fees, invalid traffic and other factors.