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eCPM Calculator

Calculate effective Cost Per Thousand impressions to understand the revenue generated from your advertising inventory.

Calculate Your eCPM

Total Advertising Revenue Enter the total revenue generated from your advertising inventory.

₹

Total Impressions Enter the total number of impressions generated.

Please enter valid revenue and impression values.

Your Estimated eCPM

₹0.00

What is eCPM?

eCPM stands for Effective Cost Per Thousand. It is a metric commonly used to evaluate the effective revenue generated for every one thousand impressions.

Publishers can use eCPM to compare revenue performance across different advertising sources, formats, campaigns and monetization channels.

eCPM Formula

eCPM = (Total Revenue ÷ Total Impressions) × 1,000

eCPM Calculation Example

Suppose a publisher generates:

Total Revenue: ₹10,000
Total Impressions: 500,000

eCPM = (₹10,000 ÷ 500,000) × 1,000
eCPM = ₹20

Why is eCPM Important?

eCPM provides publishers with a standardized way to compare the effective revenue generated by different advertising opportunities.

For example, a publisher can compare display, video, mobile app or other advertising inventory using a common revenue-per-thousand-impressions metric.