What is a Video Ad Revenue Calculator?
A Video Ad Revenue Calculator helps publishers estimate potential revenue from video advertising inventory. The calculation typically uses the number of video ad impressions, the percentage of inventory filled and the CPM earned from those impressions.
How Video Ad Revenue is Calculated
The estimated revenue can be calculated by first determining the number of filled video ad impressions. Filled impressions are calculated by multiplying total ad opportunities by the fill rate.
Revenue is then estimated by dividing the filled impressions by 1,000 and multiplying the result by the video advertising CPM.
Example
Suppose a publisher has 1,000,000 video ad opportunities, an 80% fill rate and a $10 CPM.
The publisher would have approximately 800,000 filled video impressions. At a $10 CPM, the estimated revenue would be approximately $8,000.
Factors That Affect Video Ad Revenue
- Video ad impressions
- Fill rate
- Video CPM
- Geographic location of viewers
- Audience quality
- Video completion rate
- Viewability
- Ad format and video placement
- Programmatic demand
- Seasonality and advertiser demand
Video Advertising and AdTech
Video advertising can involve technologies such as VAST, VMAP, video players, programmatic advertising, SSPs, DSPs, ad exchanges and server-side ad insertion. Publishers can use these technologies to deliver and monetize video advertising across websites, mobile applications, connected TV and streaming platforms.
Important Note
This calculator provides an estimate rather than a guaranteed revenue figure. Actual revenue can differ depending on demand, auction dynamics, fees, invalid traffic, viewability, geographic mix, advertiser demand and other monetization factors.