📊 PubsRate AdTech Tool

Header Bidding Revenue Estimator

Estimate how much additional advertising revenue header bidding could generate for your website based on impressions, CPM, fill rate and expected uplift.

Calculate Your Estimated Revenue

Enter your current advertising performance. The calculator estimates revenue before and after header bidding and shows the potential incremental revenue.

Total ad impressions per month.
Average revenue earned per 1,000 impressions.
Percentage of impressions successfully monetized.
Estimated revenue increase from header bidding.
Number of SSPs, exchanges or demand partners participating in the header auction.

Estimated Results

Current Monthly Revenue $0
Estimated Monthly Revenue $0
Incremental Monthly Revenue $0
Estimated Annual Revenue $0
Revenue Uplift 0%
Demand Partners 0

Revenue Comparison

Monthly Impressions 0
Fill Rate 0%
Current CPM $0
Header Bidding Uplift 0%
Estimated New CPM $0
Estimated incremental revenue from header bidding: $0 per month.

What is Header Bidding?

Header bidding is a programmatic advertising technology that allows publishers to offer advertising inventory to multiple demand partners simultaneously before sending an ad request to the primary ad server.

How Does Header Bidding Affect Publisher Revenue?

Header bidding can increase competition for publisher inventory by allowing multiple SSPs, exchanges and demand partners to compete for an impression. Greater competition can potentially increase the price paid for advertising inventory.

How the Header Bidding Revenue Estimator Works

This calculator uses monthly impressions, fill rate, average CPM and an estimated header bidding uplift to calculate current advertising revenue and a potential revenue scenario after header bidding.

Example

If a website receives 1 million monthly impressions, has an average CPM of $2.50 and monetizes 80% of those impressions, the calculator estimates the current monthly advertising revenue. You can then apply an estimated header bidding uplift to see the potential additional revenue.

Important Note

This calculator provides an estimate only. Actual header bidding revenue depends on factors including traffic geography, ad formats, viewability, device mix, demand partner quality, auction dynamics, floor prices, latency, seasonality and advertiser demand.